Coro History Research Evelyn Small Rosoff (1929-1992)
Stacey Rosoff of Rifka's Treasures and member of Jewel Collect stumbled on a treasure trove of Coro history when her father-in-law, Howard Rosoff, moved into a nursing home. Stacy always knew that her mother-in-law, who had passed away suddenly in 1992, held an important position at Cohn and Rosenberger, manufacturers of Coro jewelry. Howard wouldn't allow anyone to move anything in the apartment so the documents, chronicling his wife's career, remained out of sight.
Evelyn Small Rosoff had worked for Coro from approximately 1950 to 1959. She kept cards and letters and all types of meaningful memorabilia, including many documents and photos about Coro. Through this web page Stacy has generously shared these items with anyone who may have an interest in the history of vintage costume jewelry.
Stacy writes,"I was lucky enough to learn so much more about my mother-in-law through all of these treasures than in the three short years I knew her. It was very bitter-sweet finding out all of these interesting things and realizing how much we missed her. She and I would have had this great passion to share. As an added bonus, I was also able to learn all kinds of facts about my husband's childhood - things only a mother would remember!".
Stacey's shop, "Rifka's Treasures", is named in honor of her mother-in-law (her Hebrew name).
Thank-you Stacey for sharing this priceless history.
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enlarge 100KB, 600x472 15 Add Title Close up of Coro (and Vendome) jewelry at one of Evelyn Small's fashion consulting events.Edit
enlarge 288KB, 800x770 16 Add Title Ad: "Meet Miss Evelyn Small, 'Coro' Fashion consultant.Edit
enlarge 230KB, 800x570 17 Add Title Advertisement to meet Evelyn Small at McKelvey's in Youngstown, including prices for Coro's Fontana, Romance, Royal Persian and Miramar jewelry lines.Edit
enlarge 196KB, 524x800 18 Add Title Store advertisement promoting "Corocraft" jewelry and including a photo of Miss Evelyn Small. "Our Exquisite Corocraft... A complete line for holiday buying. Master craftsmen...tops in their field for giving value for the price received. Complete sets of necklaces, bracelets and earrings available."Edit
enlarge 206KB, 512x800 19 Add Title Miss Evelyn Small featured in a retailer's ad for both Corocraft and Vendome jewelry.Edit
enlarge 228KB, 698x800 20 Add Title Retailer Powers of Knollwood promotes Miss Small's upcoming appearance as fashion consultant. "Corocraft: Coro...new couturier jewelry with a dramatic flair."Edit
enlarge 167KB, 700x493 21 Retailer "Gladdings" AdEdit "Evelyn Small...a special rep for Vendome shall tell you how easily Vendome can accent your "little black dress" as well as your most luxurious gowns".Edit
enlarge 221KB, 666x800 22 Add Title Article in Berkshire Eagle, 1956, lauding Coro's new Vendome line of jewelry and referring to Coro's fashion stylist, Evelyn Small.Edit
enlarge 434KB, 880x796 26 Coro Article Jewels Sharpen FashionEdit Article about the unveiling by Evelyn Small of "Coro's couturier collection called 'Vendome'". The Vendome jewels are described in glowing terms: "Giant imported stones in a myriad of colors appear in styles that are the result of both American and European design."Edit
enlarge 37KB, 600x334 27 Add Title Back of display photos from when Evelyn Small was in Omaha, Nebraska.Edit
enlarge 121KB, 617x800 28 Add Title Letter from Mary Bullard of "Stores". Official Publication of the National Retail Merchant's Association, commending Miss Small for her work.Edit
enlarge 289KB, 864x1083 29 Coro Letter Mary Bullard Stores Publication.2Edit Letter fo Coro's Miss Hester Browne from Mary Bullard, Stores. Refers to Coro's "Good Grooming" publication for teens and to Miss Small... "And judging from the response from the audience they all loved it...she really did a terrific job for Coro."Edit
enlarge 86KB, 519x800 30 Add Title Rare insight into Coro - letter from Sol Schwartz of Coro's Executive offices to Miss Small, commending her for her sales efforts.Edit
enlarge 49KB, 406x550 31 Add Title Evelyn Small Rosoff - Promotional photo most likely from the early 50's.Edit