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Evelyn Small Rosoff
Coro History Research
Evelyn Small Rosoff (1929-1992)

Stacey Rosoff of Rifka's Treasures and member of Jewel Collect stumbled on a treasure trove of Coro history when her father-in-law, Howard Rosoff, moved into a nursing home.  Stacy always knew that her mother-in-law, who had passed away suddenly in 1992, held an important position at Cohn and Rosenberger, manufacturers of Coro jewelry.  Howard wouldn't allow anyone to move anything in the apartment so the documents, chronicling his wife's career, remained out of sight.  

Evelyn Small Rosoff had worked for Coro from approximately 1950 to 1959. She kept cards and letters and all types of meaningful memorabilia, including many documents and photos about Coro. Through this web page Stacy has generously shared these items with anyone who may have an interest in the history of vintage costume jewelry.

Stacy writes,"I was lucky enough to learn so much more about my mother-in-law through all of these treasures than in the three short years I knew her.  It was very bitter-sweet finding out all of these interesting things and realizing how much we missed her. She and I would have had this great passion to share.  As an added bonus, I was also able to learn all kinds of facts about my husband's childhood - things only a mother would remember!".
 
Stacey's shop, "Rifka's Treasures", is named in honor of her mother-in-law (her Hebrew name).

Thank-you Stacey for sharing this priceless history.
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Coro Logo Edit
DES.PAT.PEND. Edit

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Promotional Photograph Edit
This promotional photo was used across the US by Coro to promote Evelyn's appearance as special fasion consultant. 1957 Edit

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Evelyn Small Rosoff (1929-1992) Edit
Coro "Fashion Consultant" between 1950 and 1959. Edit

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Promotional Photograph 1951 Edit
This photo was taken by Bradford Bachrach, New York photographer. Edit

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Coro promotional display featuring a photograph of Evelyn Small. Edit

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Promotional display close-up of Coro Jewels Edit

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Promotional display of Coro jewels Edit

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Promotional display of Coro jewels Edit

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There is no information on the back of this photo, but the purse that Evelyn Small was selling was only $3.50. Edit

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Brandeis of Omaha, Nebraska store window display featuring Evelyn Small's photo and promoting her appearance at this store. Edit

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Close-up Edit

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Close-up:  Vendome and Corocraft from $3 to $30 Edit

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Evelyn Small at work as Coro's fashion consultant on a promotional trip to Brandeis in Omaha, Nebraska. Edit

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Evelyn Small Edit

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Close up of Coro (and Vendome) jewelry at one of Evelyn Small's fashion consulting events. Edit

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Ad: "Meet Miss Evelyn Small, 'Coro' Fashion consultant. Edit

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Advertisement to meet Evelyn Small at McKelvey's in Youngstown, including prices for Coro's Fontana, Romance, Royal Persian and Miramar jewelry lines. Edit

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Store advertisement promoting "Corocraft" jewelry and including a photo of Miss Evelyn Small.
"Our Exquisite Corocraft...
A complete line for holiday buying.  Master craftsmen...tops in their field for giving value for the price received.  Complete sets of necklaces, bracelets and earrings available."
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Miss Evelyn Small featured in a retailer's ad for both Corocraft and Vendome jewelry. Edit

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Retailer Powers of Knollwood promotes Miss Small's upcoming appearance as fashion consultant.
"Corocraft: Coro...new couturier jewelry with a dramatic flair."
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Retailer "Gladdings" Ad Edit
"Evelyn Small...a special rep for Vendome shall tell you how easily Vendome can accent your "little black dress" as well as your most luxurious gowns". Edit

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Article in Berkshire Eagle, 1956, lauding Coro's new Vendome line of jewelry and referring to Coro's fashion stylist, Evelyn Small. Edit

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Newspaper Ad Edit
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Vendome Corocraft Newspaper Ad Edit
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Barnard's Newspaper Ad Edit
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Coro Article Jewels Sharpen Fashion Edit
Article about the unveiling by Evelyn Small of "Coro's couturier collection called 'Vendome'".  The Vendome jewels are described in glowing terms:
"Giant imported stones in a myriad of colors appear in styles that are the result of both American and European design."
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Back of display photos from when Evelyn Small was in Omaha, Nebraska. Edit

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Letter from Mary Bullard of "Stores". Official Publication of the National Retail Merchant's Association, commending Miss Small for her work. Edit

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Coro Letter Mary Bullard Stores Publication.2 Edit
Letter fo Coro's Miss Hester Browne from Mary Bullard, Stores.  Refers to Coro's "Good Grooming" publication for teens and to Miss Small...
"And judging from the response from the audience they all loved it...she really did a terrific job for Coro."
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Rare insight into Coro - letter from Sol Schwartz of Coro's Executive offices to Miss Small, commending her for her sales efforts. Edit

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Evelyn Small Rosoff - Promotional photo most likely from the early 50's. Edit

 
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