Avon of Belleville, not to be confused with Avon Cosmetics Corp., was formed by Abe Mazer (Mazer/Jomaz) in 1945, producing fine quality jewelry out of their plant in Belleville Ontario. Much of Avon of Belleville jewelry is designed by Marcel Boucher, and although bearing the Avon of Belleville mark, also is imprinted with Boucher's signature 4-digit design numbers.
Avon of Belleville ceased to exist in 1971 which coincides with the time that Avon cosmetics began producing costume jewelry.
RECOGNIZING AVON OF BELLEVILLE JEWELRY The first sign is the superior quality of the jewels. Avon of Belleville jewelry has heft and uses the finest quality rhinestones. There are also the magnificent designs of Marcel Boucher that instantly sets this jewelry apart from the lower quality Avon Cosmetics jewels.
The jewelry was marked "Avon" in script and also in upper case block letters, along with Marcel Boucher's 4 digit design inventory numbers. Examples of the signature are included below.
It's important to note that the block letter version of Mazer/Avon's mark used an upper case "N" and Avon/cosmetics used a lower case "n". See example of Avon/cosmetics mark - last image.
BOUCHER IN CANADA D'Orlan is another Canadian company that continues to produce Marcel Boucher designs in Canada. Below is a quote from Sandra Boucher, the wife and collaborator of Marcel Boucher as it appeared in VFCJ magazine, 2000: "He (Boucher) expanded abroad and was paid a royalty from his sales arrangement in Belleville, Canada, and started a similar arrangement in 1953-1954 Paris. France was a difficult market and the effort petered out. The Canadian market was more receptive, although it was more conservative than America. The Canadians would come to NY to choose the designs they wanted for their market, and the molds were made in NY and then sent to Canada for production".
Date(s): October 7, 2003. Album by Luda Tovey. 1 - 29 of 29 Total. 3206 Visits.
enlarge 75KB, 640x629 1 Sea anemone Avon of Belleville pin with Boucher design number 8338.
This brooch has substance and superb workmanship which is very different from the lower quality Avon/perfume jewelry. Blue aurora rhinestones are set into the end of each anenome frond with a larger, prong set stone in the center. Beautiful metalwork.
enlarge 69KB, 640x575 2 Back view
enlarge 82KB, 640x609 3 Design number 8338. Note the upper case "N" which is different than the lowercase "n" of Avon/cosmetics pictured below.
enlarge 17KB, 640x527 4
enlarge 46KB, 561x640 5 Large Avon (of Belleville) gilded bow brooch with pave set rhinestone edging finished in rhodium.
enlarge 42KB, 601x640 6 Back view
enlarge 82KB, 640x523 7 Boucher design number 8597. The Avon mark here is cursive, with the "A" in a distinctive font.
enlarge 17KB, 640x527 8
enlarge 53KB, 591x640 9 Spectacular plume with black ice rhinestone baguettes running through the center and same rhinestones in chaton cut running throught the folded back.
enlarge 35KB, 640x325 10 Back View
enlarge 61KB, 640x605 11 Marked "Avon" in cursive font with design inventory number 3488.
enlarge 17KB, 640x527 12
enlarge 75KB, 640x500 13 AVON (of Belleville) pansy demi parure that's set with the tiniest blue aurora rhinestones.
enlarge 82KB, 640x595 14 Back view
enlarge 115KB, 616x640 15 Brooch is marked with only the design inventory number 2017. Earrings are marked 2015 with AVON in upper case.
enlarge 62KB, 640x624 16 Signed BOUCHER pansy for comparison...
Boucher produced a number pansy pins under his own mark. The design inventory mark on this piece is 6202.
Courtesy of Judi Bollan Remnants from the Past http://www.rubylane.com/shops/remnantsfromthepast
enlarge 41KB, 542x640 17 Baguette drop earrings, rhodium plate.
enlarge 57KB, 586x640 18 Back view
enlarge 30KB, 640x326 19 One of the earrings is marked with design inventory #969 and AVON in a cursive font.
enlarge 28KB, 602x640 20 Very similar #6249 Boucher signed necklace for comparison...
enlarge 50KB, 580x640 21 Brilliant pave set leaf with baguette center. Rhinestones are of the finest quality and the rhodium pin is beautifully finished.
enlarge 38KB, 640x351 22 Back view
enlarge 85KB, 626x640 23 Marked "Avon" in cursive font with design inventory #8677.
Abe Mazer was my uncle, married to my mother's sister. I have a very large collection of Uncle Abe's jewelry both from AVON and before he started the company. I am so pleased to hear such appreciation for his work. In 1928 he showed onyx and ivory pieces at the Paris Exposition of Decorative Arts. I have the pieces displayed at the exposition. Thank you so much for your recognition of his work. - basha krasnoff, Sun, 29 Sep 2013 7:12PM
The subject of Avon of Belleville was new to me. These are lovely examples, particularly the plume. My costume jewelry education continues! Thank you. - marly harris, Sun, 24 Feb 2013 9:24AM
Thank you.The information about the numbering system was very helpful. - Carol, Thu, 16 Dec 2010 7:21PM