Coro History Research Evelyn Small Rosoff (1929-1992)
Stacey Rosoff of Rifka's Treasures and member of Jewel Collect stumbled on a treasure trove of Coro history when her father-in-law, Howard Rosoff, moved into a nursing home. Stacy always knew that her mother-in-law, who had passed away suddenly in 1992, held an important position at Cohn and Rosenberger, manufacturers of Coro jewelry. Howard wouldn't allow anyone to move anything in the apartment so the documents, chronicling his wife's career, remained out of sight.
Evelyn Small Rosoff had worked for Coro from approximately 1950 to 1959. She kept cards and letters and all types of meaningful memorabilia, including many documents and photos about Coro. Through this web page Stacy has generously shared these items with anyone who may have an interest in the history of vintage costume jewelry.
Stacy writes,"I was lucky enough to learn so much more about my mother-in-law through all of these treasures than in the three short years I knew her. It was very bitter-sweet finding out all of these interesting things and realizing how much we missed her. She and I would have had this great passion to share. As an added bonus, I was also able to learn all kinds of facts about my husband's childhood - things only a mother would remember!".
Stacey's shop, "Rifka's Treasures", is named in honor of her mother-in-law (her Hebrew name).
Thank-you Stacey for sharing this priceless history.
1 - 31 of 31 Images15904 visitsAlbum by CoroJewelryPatents.com
enlarge 51KB, 500x353 Coro Logo DES.PAT.PEND.
enlarge 145KB, 570x768 Promotional Photograph This promotional photo was used across the US by Coro to promote Evelyn's appearance as special fasion consultant. 1957
enlarge 58KB, 390x500 Evelyn Small Rosoff (1929-1992) Coro "Fashion Consultant" between 1950 and 1959.
enlarge 96KB, 578x710 Promotional Photograph 1951 This photo was taken by Bradford Bachrach, New York photographer.
enlarge 713KB, 1707x1386 Coro promotional display featuring a photograph of Evelyn Small.
enlarge 226KB, 985x875 Promotional display close-up of Coro Jewels
enlarge 124KB, 532x776 Promotional display of Coro jewels
enlarge 153KB, 544x848 Promotional display of Coro jewels
enlarge 128KB, 800x579 There is no information on the back of this photo, but the purse that Evelyn Small was selling was only $3.50.
enlarge 151KB, 696x554 Brandeis of Omaha, Nebraska store window display featuring Evelyn Small's photo and promoting her appearance at this store.
enlarge 255KB, 876x686 Close-up
enlarge 72KB, 412x368 Close-up: Vendome and Corocraft from $3 to $30
enlarge 101KB, 600x486 Evelyn Small at work as Coro's fashion consultant on a promotional trip to Brandeis in Omaha, Nebraska.
enlarge 102KB, 442x600 Evelyn Small
enlarge 100KB, 600x472 Close up of Coro (and Vendome) jewelry at one of Evelyn Small's fashion consulting events.
enlarge 230KB, 800x570 Advertisement to meet Evelyn Small at McKelvey's in Youngstown, including prices for Coro's Fontana, Romance, Royal Persian and Miramar jewelry lines.
enlarge 196KB, 524x800 Store advertisement promoting "Corocraft" jewelry and including a photo of Miss Evelyn Small. "Our Exquisite Corocraft... A complete line for holiday buying. Master craftsmen...tops in their field for giving value for the price received. Complete sets of necklaces, bracelets and earrings available."
enlarge 206KB, 512x800 Miss Evelyn Small featured in a retailer's ad for both Corocraft and Vendome jewelry.
enlarge 228KB, 698x800 Retailer Powers of Knollwood promotes Miss Small's upcoming appearance as fashion consultant. "Corocraft: Coro...new couturier jewelry with a dramatic flair."
enlarge 167KB, 700x493 Retailer "Gladdings" Ad "Evelyn Small...a special rep for Vendome shall tell you how easily Vendome can accent your "little black dress" as well as your most luxurious gowns".
enlarge 221KB, 666x800 Article in Berkshire Eagle, 1956, lauding Coro's new Vendome line of jewelry and referring to Coro's fashion stylist, Evelyn Small.
enlarge 114KB, 399x800 Newspaper Ad
enlarge 107KB, 506x700 Vendome Corocraft Newspaper Ad
enlarge 211KB, 726x840 Barnard's Newspaper Ad
enlarge 434KB, 880x796 Coro Article Jewels Sharpen Fashion Article about the unveiling by Evelyn Small of "Coro's couturier collection called 'Vendome'". The Vendome jewels are described in glowing terms: "Giant imported stones in a myriad of colors appear in styles that are the result of both American and European design."
enlarge 37KB, 600x334 Back of display photos from when Evelyn Small was in Omaha, Nebraska.
enlarge 121KB, 617x800 Letter from Mary Bullard of "Stores". Official Publication of the National Retail Merchant's Association, commending Miss Small for her work.
enlarge 289KB, 864x1083 Coro Letter Mary Bullard Stores Publication.2 Letter fo Coro's Miss Hester Browne from Mary Bullard, Stores. Refers to Coro's "Good Grooming" publication for teens and to Miss Small... "And judging from the response from the audience they all loved it...she really did a terrific job for Coro."
enlarge 86KB, 519x800 Rare insight into Coro - letter from Sol Schwartz of Coro's Executive offices to Miss Small, commending her for her sales efforts.
enlarge 49KB, 406x550 Evelyn Small Rosoff - Promotional photo most likely from the early 50's.
