ImageEvent
Adam Warshaw>
Boxing Premiums and Ephemera
I feel this area of collecting is significantly distinct from cards to merit its own page.  I define a premium as an item issued by a product or service provider using a boxer's name or image to promote a service or product.  Some are photographs, others are more 'unique' in nature.  Many would be considered part of the card collecting world; some have ACC numbers.

Ephemera is more generalized and covers items that are related or similar to cards in concept, or that are separate collectible classes but that routinely cross over with card collecting.
March 3, 2012334 Images11051 visitsAlbum by Adam Warshaw
Enlarge photo 11
Pierce Egan's Boxiana books from the first part of the 19th century included copper plate engravings of notable boxers.
Enlarge photo 22
The images are direct prints from the copper plates, which is how they had to reproduce art in the old days.  The plate impressions are just visible in the photos around some of the images but are clear in person.
Enlarge photo 33
The images in Egan's work are about as close as you are going to get to contemporary images of the fighters who toiled before the advent of photography.
Enlarge photo 44
Every print shown here has at least one IBHOFer on it.  They date to roughly 1820-1840.
Enlarge photo 55
Even so, some of them are based on still-older etchings and prints.  The fact that they are etchings on what must be a rag or cotton paper makes for astounding clarity and relatively good condition of the paper.
Enlarge photo 66
HOFer Dick Curtis on an 1824 version print.  The paper feels different in the first than the later editions.
Enlarge photo 77
Jem Ward.  In 1840 Egan issued a compilation volume of prints, entitled "Boxiana or Sketches of Ancient & Modern Pugilism".  The title page has an engraving of Mendoza and Humphries; the Frontispiece shows Thomas Cribb.
Enlarge photo 88
Another James Figg image, this one has been cut down from a full plate to the borders of the engraving impression
Enlarge photo 99
HOFer Tom Spring, 1840 edition
Enlarge photo 1010
HOFer Caleb Balwin, 1840 edition
Enlarge photo 1111
Enlarge photo 1212
John Morrissey engraving by G.E. Perme.  5 x 7 but possibly trimmed down from larger.  Misspells his name "Morressey" at the bottom.  I would guesstimate ca. 1870-1880.
Enlarge photo 1313
This engraving of Tom Molineaux was issued in 1812 in B & W but reprinted around 1900 colorized as part of a collection of plates for The Sporting Repository. Former American slave Molineaux was freed after winning a bout and quickly emigrated to England.
Enlarge photo 1414
This 19th century catalog of premiums from Duke has among its offerings a stylized portrait of the Mitchell-Corbett battle, which makes the booklet itself desirable.
Enlarge photo 1515
Closer view of the center page of the booklet.
Enlarge photo 1616
1905 advertising broadside for a fight card featuring two HOFer, The Dixie Kid and Leo Houck.
Enlarge photo 1717
A promo card for the 1908 bout between Ketchel and Thomas.  A rare one.  Not sure what "Smith's" means but judging from the custom of the day, it is probably the name of a retailer who handed out the cards.
Enlarge photo 1818
This photo and the next show 1910 whiskey advertising cabinet cards from the Johnson Jeffries bout.  I don't know if there is one per round or what.
Enlarge photo 1919
Enlarge photo 2020
Here is an untrimmed version of the premium.
Enlarge photo 2121
One of the earliest premiums from Fleer, famous later for suing Topps to break its monopoly on baseball cards.
Enlarge photo 2222
backside of the flip book
Enlarge photo 2323
This image and the next show a flip book made with images of the Jeffries-Johnson fight
Enlarge photo 2424
Missing the cover and a few pages.
Enlarge photo 2525
Jeff was the subject of popular music.  This is an advertisement for sheet music.
Enlarge photo 2626
A 1914 souvenir booklet from Jim Jeffries bar in Los Angeles, and a postcard of the bar.
Enlarge photo 2727
A trade stimulator token from one iteration of the Jeffries bar
Enlarge photo 2828
A 1915 self-issued promo card for Benny Leonard
Enlarge photo 2929
This premium was a mail response card sent by the studio to fans who wrote in about Jack Dempsey's serial "Daredevil Jack."
Enlarge photo 3030
Another Dempsey mailer, from his Fight and Win serial.  8 x 10 but may be trimmed.
Enlarge photo 3131
A page from a Pathe distributors book touting Gene Tunney's movie.
Enlarge photo 3232
This large format [approx. 14 inches tall] handbill was issued to movie theaters to promote Gene Tunney's film.
Enlarge photo 3333
A double-page spread from a Pathe distributors book touting Gene Tunney's movie.
Enlarge photo 3434
An advertising piece from one of Benny Leonard's theatrical efforts.
Enlarge photo 3535
A program from a Leonard play
Enlarge photo 3636
a 1927 premium of Gene Tunney issued by Fro Joy in redemption for its 6 card set.  It measures about 9 x 12 and is a photogravure with really nice clarity.  There is also a Babe Ruth corresponding with his set.
Enlarge photo 3737
1929 premium of McGovern's Gym, this one signed by McGovern.
Enlarge photo 3838
Another premium showing Dempsey and Lou Gehrig.  Note the footwear on Dempsey--clearly a posed image rather than a workout.
Enlarge photo 3939
Enlarge photo 4040
Enlarge photo 4141
Enlarge photo 4242
Enlarge photo 4343
Enlarge photo 4444
Enlarge photo 4545
This issue of large format cards [about a foot square] of at least 50 fights was issued in 1928 by boxing promoter Al Young for the National Hall, a San Francisco venue.
Enlarge photo 4646
An interesting multisport display premium from a NY clothier in 1932 has four heavyweight champs on it and a stout fellow from that other sport, Babe Ruth.  Same art is known as a postcard; see the PC page.
Enlarge photo 4747
Enlarge photo 4848
Enlarge photo 4949
Enlarge photo 5050
1933 Goudey premium made from a photo from the film The Prizefighter and The Lady.  Best guess is that this premium was a redemption item with Sport Kings cards.
Enlarge photo 5151
1936 Rippled Wheat booklet featuring Jack Dempsey, with the original envelope
Enlarge photo 5252
1936 Rippled Wheat Dempsey.  Same size as the booklet.  Variations in the facsimile signature location are known.
Enlarge photo 5353
1936 Rippled Wheat cardboard "button" with a tab for wearing it in a buttonhole.
Enlarge photo 5454
Another premium, a thick cardboard die cut figure, about the height of a postcard.
Enlarge photo 5555
1936 RC Cola Jack Dempsey premium booklet.  The next two images are the inside front and inside back covers with first and last inside pages.
Enlarge photo 5656
Enlarge photo 5757
Enlarge photo 5858
Another Dempsey premium, a puzzle from Gold Medal Foods.
Enlarge photo 5959
Souvenir photo cover from Jack Dempsey's restaurant.
Enlarge photo 6060
a 1930s Jim Braddock premium.  Printed, not photographic
Enlarge photo 6161
The next 18 images are premiums issued by Everlast during the 1930s, in various sizes.
Enlarge photo 6262
The premiums were offered for sale through Everlast's annual boxing record book.
Enlarge photo 6363
Just in case you didn't believe me about the origin of the issue, here is an ad from an Everlast annual offering the 5 x 7 version of the photos.
Enlarge photo 6464
Enlarge photo 6565
Enlarge photo 6666
Enlarge photo 6767
Enlarge photo 6868
Enlarge photo 6969
Enlarge photo 7070
Enlarge photo 7171
Enlarge photo 7272
Enlarge photo 7373
Enlarge photo 7474
Enlarge photo 7575
Enlarge photo 7676
Enlarge photo 7777
Enlarge photo 7878
Enlarge photo 7979
Enlarge photo 8080
Enlarge photo 8181
Enlarge photo 8282
Everlast premium of Sugar Ray Robinson, 1940s.
Enlarge photo 8383
A 1950s version of an Everlast premium
Enlarge photo 8484
Max Baer for Quaker during his year as champ.
Enlarge photo 8585
This booklet answers a question I always had about the La Salle Hats card set: why no Benny Leonard in a set of lightweights?  Answer: because they were saving him for a booklet premium.  Someone wrote 1939 on the front; text inside indicates 1937 since it references Louis-Braddock.
Enlarge photo 8686
1935 Detroit newspaper premium.  Issued in the summer of 1935 it is the earliest Louis 'card' I can find.
Enlarge photo 8787
In 1935 Louis started working as a pitchman for Fletcher's Castoria, a laxative. This premium is ca. 1935-36 and is one the earliest Louis endorsement pieces I've seen
Enlarge photo 8888
Another early premium for a 'snake oil' called Wittone.  It is the size of a snapshot and is photographic.  There are other Wittone premiums that resemble postcards.
Enlarge photo 8989
Here is one of them.  The Sportsman's Gazette at the top never existed.  Also found without that line and with a variety of Wittone Ad backs
Enlarge photo 9090
A ticket from one of the light rail systems in Los Angeles, from December 1936, depicting Joe Louis [red trunks]
Enlarge photo 9191
An oddball premium/ad for Louis v Braddock
Enlarge photo 9292
One of the things that intrigues me is that an item like this survives all these years.  This mailer was intended to be hung on doorknobs of newsstands to solicit sales of a newspaper special on the fight.  Someone saved this circular all these years...fascinating, no?
Enlarge photo 9393
An interesting piece circa 1937 made by an Oakland photogravure artist purportedly for a Louis appearance.
Enlarge photo 9494
Don't know the ID of the issuer of this Louis piece.
Enlarge photo 9595
fascinating Latin American advertising piece for the 1940 Louis-Godoy bout.  About the size of a continental PC. Found blank backed or with back advertising in Spanish
Enlarge photo 9696
A Joe Louis souvenir booklet from the 1930s.
Enlarge photo 9797
A handbill for a Joe Louis fight film.
Enlarge photo 9898
This fantastic premium is a full newspaper page in size but printed on glossier paper with a blank back, for insertion into several papers that served the black community in April 1939.  The full sheet has a date at the bottom left.
Enlarge photo 9999
A newspaper premium before the Baer-Louis fight.
Enlarge photo 100100
A Joe Louis printed pin-up that is a full page in a Life magazine.
Enlarge photo 101101
A blank-backed Louis premium from the 1930s.
Enlarge photo 102102
In the late 1940s Louis lent his name to a ring novelty item.  This premium/advertising piece is from that endeavor.
Enlarge photo 103103
Issued in conjunction with a French-Canadian radio show at various times from 1943-47, the Parade Sportive issue is known for its hockey cards but there were boxers issued as well.  The premiums are usually blank backed, paper stock.  Sizes vary between series.
Enlarge photo 104104
Parade Sportive Dempsey.  There are minor variances in advertising format and wording, as the set was issued and reissued in series.
Enlarge photo 105105
Parade Sportive Cerdan.  The two most important premiums in the issue are those of Jackie Robinson with Montreal and the Montreal team with Jackie Robinson.  They predate his debut as a Dodger.
Enlarge photo 106106
Parade Sportive Carnera
Enlarge photo 107107
An Apeda Studio Jack Dempsey advertising piece from the 1940s.
Enlarge photo 108108
Ticket envelopes and correspondence envelopes were commonly made for fights.
Enlarge photo 109109
Enlarge photo 110110
They are attractive, highly collectible and not very expensive as compared to programs, tickets and posters.
Enlarge photo 111111
Enlarge photo 112112
Enlarge photo 113113
Enlarge photo 114114
Enlarge photo 115115
An envelope depicting the famous Joe Louis graphic poster supporting WWII.  I want a poster but there are so many counterfeits...
Enlarge photo 116116
Fighter-manager letterhead was made with images and great graphics of the fighters.
Enlarge photo 117117
A stunning Art-Deco motif for Young Jack Thompson's mamagement letterhead
Enlarge photo 118118
Letterhead from a Joe Louis tour.
Enlarge photo 119119
A fantastic early Cassius Clay publicity photo, this photo and accompanying letter are from shortly before the first Liston fight.  The image was shot in December 1960 and the Clay team printed them up in this format for distribution to fans.  The first run of about 100 was made in 1960, with additional printings thereafter.  The signature is facsimile and was added some time after the initial print run.  Obviously, no more were printed after he changed to Muhammad Ali.
Enlarge photo 120120
Letterhead from Clay-Liston II
Enlarge photo 121121
Letterhead from Jeffries Barn, with signature of Barn manager and ex-MLB player G.W. "Bill" Aiton.
Enlarge photo 122122
1940s or 1950s Max Baer premium for dog food.  The mike is from a Sacramento radio station where Baer had a show.
Enlarge photo 123123
A PC sized premium from Sugar Ray's Harlem NY restaurant.
Enlarge photo 124124
I really liked this restaurant premium when I stumbled across it even though it is rough because it has a hell of a lineup, including both Louis and Marciano, and references a venerated but long gone boxing venue in NYC.
Enlarge photo 125125
Ben Lee equipment premium of the Rock.
Enlarge photo 126126
Marciano would shill for anything, even an accountant.
Enlarge photo 127127
Joe Louis shilling for Canadian Ace beer.  The company was long a front for organized crime and was trying to go legit when this was issued in the 1950s.
Enlarge photo 128128
1950s Joe Louis Milk Co. premium.  PC sized.
Enlarge photo 129129
1950s Joe Louis Milk Co. premium.  PC sized.
Enlarge photo 130130
A magnificent 1950s Chesterfield Joe Louis ad piece, roughly 2 feet square, that includes hanging hardware on its back.
Enlarge photo 131131
1959 Eagles Hall of Fame Jim Jeffries.
Enlarge photo 132132
Both this card and this product are an interesting story.  The card shown here is a promotional issue of Cuban brandy maker 3 Toneles.  The card dates to 1959 and carries the three year boxing record [1956-1959] of Florentino “The Ox” Fernandez, a Cuban middleweight contender with a blank space to write in the result of his December 1959 fight.  Now, in 1959 Fidel Castro took over Cuba in his communist revolution.  It took a while, though, for things to gel.
Enlarge photo 133133
This color card of Fernandez dates a bit later than the black and white one because it reports a December 1959 bout as scheduled but with no result.  Fernandez fought a bout in Cuba in April 1960 then fled to the USA.  My suspicion is that the card had a very short issue life since the Cuban government rapidly outlawed professional boxing and Fernandez ended up in Miami in mid-1960.  I suppose he did hit like an ox; he was voted #57 on The Ring’s list of alltime greatest punchers.  He lost a split decision to Gene Fullmer for the middleweight title, lost fights to Emile Griffith and Ruben Carter, beat Gaspar Ortega twice and KO’d Jose Torres.  Overall he was 50-16-1 in a career that ran from 1956-1972.
Enlarge photo 134134
A third 3 Toneles premium.  This one is the earliest and is posctcard-sized.
Enlarge photo 135135
1950s broadside for a fight made using Slidewell Bows' artwork.  Nominally 11 x 14; this one is trimmed down a bit for framing.
Enlarge photo 136136
Slidewell Bows Marciano Broadside. About 11 x 15, on a thick board backing.  There is also an Archie Moore.
Enlarge photo 137137
The next 15 images are part of a 1969 set of premiums issued by NY Weekly Boxing News.  This image shows the masthead for the weekly and the advertisement for the set. Note that since Floyd Patterson lost then won the title, they actually included two of the same pictures of FP in the set, at least at first, then stopped that stupidity.
Enlarge photo 138138
Obviously the set key, a 1969 Ali card.  Note that these are actual cards, as they are halftone prints rather than real photo.
Enlarge photo 139139
Card stock is heavy and the size is 8 x 10.
Enlarge photo 140140
You can tell the set was made on the cheap because they did not even bother to custom caption every photo.  Had I not been able to examine an original issue of the periodical and a full set with mailer I'd not have agreed so readily that all of them were part of the same set.
Enlarge photo 141141
This Carnera is a ripoff of a photo used in many sets in the 1940s-1950s.
Enlarge photo 142142
Enlarge photo 143143
Enlarge photo 144144
This photo was probably a Johansson publicity photo that they pirated, since it is captioned in Swedish.
Enlarge photo 145145
Enlarge photo 146146
Enlarge photo 147147
Enlarge photo 148148
Enlarge photo 149149
Enlarge photo 150150
Enlarge photo 151151
Enlarge photo 152152
Enlarge photo 153153
Jack Dempsey shilling for DeVry from the late 1950s or early 1960s
Enlarge photo 154154
The press kit from Ali-Frazier I.  This is the cover, Frazier signed.
Enlarge photo 155155
The guts of the kit.  The pink items are printing plates.  This particular kit was given to media outlets that might need ready made print advertising art.
Enlarge photo 156156
Frazier-Ali I program
Enlarge photo 157157
Frazier v. Foreman press kit cover
Enlarge photo 158158
A standee measuring approximately 18 inches die cut around the fighters' silhouettes.
Enlarge photo 159159
Rare ticket from a title fight in Uruguay involving HOFer Pascual Perez.
Enlarge photo 160160
Enlarge photo 161161
Enlarge photo 162162
Enlarge photo 163163
Primo Carnera wrestling poster.  He became a pro 'wrassler' in the 1950s and this poster was used to advertise an appearance.
Enlarge photo 164164
Enlarge photo 165165
Enlarge photo 166166
WTF is a "colored tv"?
Enlarge photo 167167
Enlarge photo 168168
Can't do much better than this: Bert Sugar's press pass from a heavyweight title fight with both his autograph and his picture on it.
Enlarge photo 169169
Enlarge photo 170170
A large-scale printed image of Primo Carnera often identified as part of a premium set issued by the makers of the 1947 Homogenized Bond Bread set.  I believe that the same art was used but that the images are from a mixed sport picture pack that was retailed in the era.
Enlarge photo 171171
A Cerdan from the picture pack.
Enlarge photo 172172
A Graziano from the picture pack.  Not known as a Homogenized Bond Bread card.
Enlarge photo 173173
Enlarge photo 174174
A cut from a Joe Louis broadside or other promotional item.
Enlarge photo 175175
A GPC invitation to a night of champions dinner by the CA state athletic commission, with two tickets from the dinner, to show each side of the ticket
Enlarge photo 176176
This is some kind of printed flyer with a picture of Jeffries and his mother.  I have no idea what it is for or from
Enlarge photo 177177
A business card from the manager of Jeffries Barn
Enlarge photo 178178
ticket and rain check from a bout night at the Barn
Enlarge photo 179179
Promo card for a Jeffries book on fishing
Enlarge photo 180180
Additional Jeffries mailing reply cards.
Enlarge photo 181181
Business card of George Stewert. Ontario is a town east of Los Angeles with a rich tradition of boxing events.
Enlarge photo 182182
Inside of the cover from a 1941 edition of The Knockout advertising the tribute dinner.
Enlarge photo 183183
Jeffries Barn published a weekly newsletter/program and also held annual events celebrating its famous owner.  This and the next few images are pages from the Barn News from those events.
Enlarge photo 184184
Enlarge photo 185185
Enlarge photo 186186
Enlarge photo 187187
1944 Castle Films advertising brochure.
Enlarge photo 188188
Enlarge photo 189189
Enlarge photo 190190
Enlarge photo 191191
Fan Fotos issued a series of 8 x 10 photos in the 1960s.  The earliest runs can be distinguished by their lack of zip codes in the address for the company.  Sold in packets by mail order.
Enlarge photo 192192
A British boxing ticket signed by Sir Henry Cooper
Enlarge photo 193193
An invite to Jim Jeffries' 75th birthday party, sent to the Stewerts, who were close friends.  Mr. S was the manager of the boxing arena in Ontario, CA.
Enlarge photo 194194
Enlarge photo 195195
Enlarge photo 196196
Enlarge photo 197197
Enlarge photo 198198
Enlarge photo 199199
Enlarge photo 200200
Enlarge photo 201201
Enlarge photo 202202
Enlarge photo 203203
Enlarge photo 204204
Enlarge photo 205205
Enlarge photo 206206
Enlarge photo 207207
Enlarge photo 208208
Enlarge photo 209209
Enlarge photo 210210
Enlarge photo 211211
Enlarge photo 212212
Enlarge photo 213213
Enlarge photo 214214
Enlarge photo 215215
Enlarge photo 216216
Enlarge photo 217217
Enlarge photo 218218
Enlarge photo 219219
Enlarge photo 220220
Enlarge photo 221221
Enlarge photo 222222
Enlarge photo 223223
Enlarge photo 224224
Enlarge photo 225225
Enlarge photo 226226
1946 newspaper premium for the Louis-Conn II bout.
Enlarge photo 227227
Enlarge photo 228228
Enlarge photo 229229
Enlarge photo 230230
Enlarge photo 231231
Enlarge photo 232232
Enlarge photo 233233
Enlarge photo 234234
Be very careful when buying supposedly vintage boxing premiums and ephemera.  Always check the printing under a powerful loupe or glass.  I bought this thinking it was a ca. 1910 die cut but when I received it the print pattern was unmistakeably modern.
Enlarge photo 235235
Enlarge photo 236236
Enlarge photo 237237
Enlarge photo 238238
Enlarge photo 239239
Enlarge photo 240240
Enlarge photo 241241
1955 All American Sports Club Marciano
Enlarge photo 242242
Enlarge photo 243243
Enlarge photo 244244
Enlarge photo 245245
Enlarge photo 246246
Enlarge photo 247247
Enlarge photo 248248
Enlarge photo 249249
Enlarge photo 250250
Enlarge photo 251251
Enlarge photo 252252
Enlarge photo 253253
Enlarge photo 254254
Enlarge photo 255255
Enlarge photo 256256
Enlarge photo 257257
Enlarge photo 258258
Enlarge photo 259259
Enlarge photo 260260
Enlarge photo 261261
Enlarge photo 262262
Enlarge photo 263263
Enlarge photo 264264
Enlarge photo 265265
Enlarge photo 266266
Enlarge photo 267267
Enlarge photo 268268
Enlarge photo 269269
Enlarge photo 270270
Enlarge photo 271271
Enlarge photo 272272
Enlarge photo 273273
Enlarge photo 274274
Enlarge photo 275275
Enlarge photo 276276
Enlarge photo 277277
Enlarge photo 278278
Enlarge photo 279279
Enlarge photo 280280
Enlarge photo 281281
Enlarge photo 282282
Enlarge photo 283283
Enlarge photo 284284
Enlarge photo 285285
Enlarge photo 286286
Enlarge photo 287287
Enlarge photo 288288
Enlarge photo 289289
Enlarge photo 290290
Enlarge photo 291291
Enlarge photo 292292
Enlarge photo 293293
Enlarge photo 294294
Enlarge photo 295295
Enlarge photo 296296
Enlarge photo 297297
Enlarge photo 298298
Enlarge photo 299299
Enlarge photo 300300
Enlarge photo 301301
Enlarge photo 302302
Enlarge photo 303303
Enlarge photo 304304
Enlarge photo 305305
Enlarge photo 306306
Enlarge photo 307307
Enlarge photo 308308
Enlarge photo 309309
Enlarge photo 310310
Enlarge photo 311311
Enlarge photo 312312
Enlarge photo 313313
Enlarge photo 314314
Enlarge photo 315315
Enlarge photo 316316
Enlarge photo 317317
Enlarge photo 318318
Enlarge photo 319319
Enlarge photo 320320
Enlarge photo 321321
Enlarge photo 322322
Enlarge photo 323323
Enlarge photo 324324
Enlarge photo 325325
Enlarge photo 326326
Enlarge photo 327327
Enlarge photo 328328
Enlarge photo 329329
Enlarge photo 330330
Enlarge photo 331331
Enlarge photo 332332
Enlarge photo 333333
Enlarge photo 334334
 
Send a Comment
Your message is sent directly to the album owner.