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 John Schmidt (dc8schmidt@twc.com) | Home > 
A Look at Southwest Airlines July 2023
Southwest Airlines took off, so to speak, in 1971, as an intra-state carrier, connecting Dallas, Houston and San Antonio. From the start, there was a focus on making flights an entertaining experience, and to say the least, the concept was well received. Deregulation opened the door to expansion beyond Texas in 1979, and the   growth was phenomenal, aided by the acquisition of other airlines. Following are postcard views of Southwest's 737s, plus some of the airlines integrated into Southwest.
Album by John Schmidt. 1 - 38 of 38 Total. 1271 Visits.
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Southwest 737-200 #1
Southwest took off with three new 737-200s, the first of which was N20SW a 214 model built for but not delivered to PSA. It was later sold to Frontier in 1972. The first Southwest Airlines issue.

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Southwest 737-200 #2
Shortly thereafter, the “Airlines” was removed from the fuselage, resulting in this cleaner appearance.

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Southwest 737-200 #3w
This Southwest issue from the want list features N27SW in flight. Delivered in 1976, it helped to launch another great airline 20 years later, WestJet.

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Southwest 737-200 #4 KCF
A beautiful image of N24SW, shared by Kuo-Ching Fu.. Delivered new to Southwest in 1974, it went to Orient Eagle of Kazakhstan in 1997. Five months later it was written off in a crash at Almaty.
A WGA issue


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Southwest 737-300 #1
In 1984 Southwest was the launch customer for the 300 model 737. N-301 SW, shown on this Southwest issue was the 2nd 3H4 model received.

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Southwest 737-300 #2
Another outstanding view of 301SW on an Editions PI issue

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Southwest 737-300 #3
This outstanding card features N647SW, (Triple Crown One) delivered in 1997.  It was equipped with winglets in 2009, serving until 2017. An Avimage issue

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Southwest 737-300 #4
An unusual perspective of the 737-3H4 on a nice Southwest issue.

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Southwest 737-300 #5 RG
This rare Southwest issue, shared by Robert Glowka, is a clever image of their 737-3H4

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Southwest 737-300 #6 KCF
A great perspective of N352 SW at take off, shared by Kuo-Ching Fu. A Love Field issue produced by John Hinde

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Southwest 737-300 #7 KCF
Another nice view of Lone Star 1, shared by Kuo-Ching Fu. Delivered in 1990, it was equipped with winglets in 2010, but retired in 2016. Unidentified (Fred Erdman?) issue.

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Southwest 737-300 #8 KCF
Southwest flew 3 737s wearing a special Shamu livery in a marketing arrangement with Sea World in Orlando. This outstanding Frontier Productions issue is shared by Kuo-Ching Fu.

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Southwest 737-300 #9 KCF
A spectacular postcard view of N383SW, Arizona One, delivered in 1994. Card by courtesy of Kuo-Ching Fu, from an Airliners International set

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Southwest 737-300 #11 KCF
An unusual oversized Southwest issue, shared by Kuo-Ching Fu.

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Southwest 737-300 #10 KCF
This nice Christmas issue is also shared by Kuo-Ching Fu

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Southwest 737-700 #1
A beautiful Southwest issue of N-794SW, delivered in Jan. 2001. Served until wfu in March 2021

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Southwest 737-700 #2
A remarkable postcard view of a Southwest 737-700 from the Oshkosh Air Show, shared by Kuo-Ching Fu

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Southwest 737-700 #3 KCF
Southwest added this 700 in the Coco One livery in 2014. A leased aircraft retired in 2022.
A Flying Books issue shared by Kuo-Ching Fu


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Southwest 737-700 #4 KCF
This awesome view of N-241WN is an unidentified publisher card, shared by Kuo-Ching Fu. It was delivered new with winglets in June of 2006.

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Southwest 737-700 #5 KCF
One more view of the 700 on a NBA/Southwest produced card, shared by Kuo-Ching Fu

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Southwest 737-800 #1 KCF
The latest Southwest issue, featuring the 737-8H4 with split Scimitar winglets, this gem kindly shared by Kuo-Ching Fu

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Muse Air MD-80 #1
Former Southwest president Lamar Muse launched a serious competitor to Southwest , Muse Air, equipped with MD-80s and reserved seats.  Card is a splendid Muse Air issue

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Muse Air MD-80 #2
A final Muse Air issue. Southwest eliminated the competition by buying Muse Air in 1985

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TranStar  MD-80 #1KCF
Southwest attempted to rebrand Muse Air as Transtar Airlines, but a 1987 shut-down and assimilation into Southwest was the most practical option.

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Morris 737-300 Photo
A more consequential acquisition for Southwest was the new and growing Morris Air In Utah. Shown is the first of three beautiful oversized issues of N-775MA in flight

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Morris 737-300 Photo #2KCF
The airliner was an ex VASP aircraft, which continued to operate after the merger.
This beauty shared by Kuo-Ching Fu


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Morris 737-300 Photo #3KCF
A final outstanding oversized view of N775MA

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Morris Air 737-300 #1
This IAWP Historical issue features N-744 MA landing. It was acquired from Britannia in December of 1992

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Morris Air 737-300 #2
Another IAWP issue features N785MA, delivered new to America West in 1988. Acquired by Morris in 1993

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Morris Air 737-300 #3
N-778 MA was another ex America West aircraft, acquired by Morris. A Mary Jayne's issue

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AirTran DC-9-30
The Media Frenzy about the Valu-Jet crash ultimately led to the  rebranding of the Airline as Air Tran (a subsidiary of Valu Jet), This nice AirTran issue features one of their DC-9-30 Aircraft in its new livery

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AirTran 717 #1
As AirTran rebuilt around its Atlanta hub, it began to acquire new Boeing 717 airliners. Shown on this AirTran issue is N949AT delivered in January of 2000.

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AirTran 717 #2
This later AirTran issue features N991AT, delivered in August of 2002. It, and the rest of AirTran's 717 fleet were acquired by Delta, after acquisition by Southwest.

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AirTran 717 #3 KCF
An awesome postcard view of N-983AT, delivered to AirTran in 2005, kindly shared by Kuo-Ching Fu

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AirTran 717 #4 KCF
N-922AT, also delivered in 2005, is shown on this outstanding AirTran issue, shared by Kuo-Ching Fu.

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AirTran 717 #5
An unusual  blank back card featuring the 717.

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AirTran 737-700
By 2004 AirTran was taking delivery of new 727-700s, like this one, N149AT. It was quicky equipped with winglets

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AirTran 737-700 #2 KCF
The last AirTran issue, (I believe) is this splendid view shared by Kuo-Ching Fu. N354AT, winglet equipped was delivered to AirTran in Sept. of 2009.

 
   
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