Juliana Jewelry-The Last Generation

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Juliana Jewelry-The Last Generation

JULIANA JEWEWLRY-THE LAST GENERATION
by Paula Knutson and Karla Wacker

Juliana Jewelry - The Last Generation Delizza & Elster 1970-80's Identification & Values by Paula Knutson & Karla Wacker focuses on the little known jewelry of the last 20 years DeLizza & Elster Inc. This 328 page book presents their high style designs of the 70's & 80's like a magazine fashion spread - on models with fronts & backs. Theme lines for Asian/Oriental, Egyptian Revival, Etruscan, Fox Hunting, Fraternal and Western. Rare slave bracelets, rings, duettes, ear wraps, hair jewelry, and belts beyond imagination. Over 60 pages of front & back figurals. Not to disappoint, some of the most rare and desirable rhinestone sets are included, as well as many never before published pieces. The book will delight and surprise seasoned collectors and provide a thorough variety of examples for those new to the fabulous five decades of DeLizza & Elster, Inc. with over 1500 color pictures. This book is a paper back.

With the decline in popularity of rhinestone costume jewelry in the late 60’s, DeLizza & Elster had positioned itself in new areas of fashion accessories. Primarily, belts and buckles, shoe buckles and boot chains, metal and large plastic cabochon lines and big cast pendant necklaces.

Their regular jewelry customers had little interest in their belt & shoe accessories, but they sourced new customers who did well in these venues and various wholesalers soon found them.

As many jewelry manufacturing companies closed their doors or sold their companies, D&E changed with the times to meet the demands in new trends. So for the next twenty years of the 70’s and 80’s, the company continued making jewelry with lines that were more youth oriented, chunky and bold. They incorporated ball chain, beading, plastics, epoxy and many cast pieces using minimal stoning. Themed and charm jewelry had a good market. We call these years “The Last Generation.”

Our information is based on the text of “DeLizza and Elster Inc. Memoirs of a Fashion Jewelry Manufacturer” by Frank R. DeLizza

Date(s): March 21, 2016. Album by Jewelry Ring. 1 - 25 of 25 Total. 5219 Visits.

1 Check out some of the jewelry in Paula and Karla's book. Jewelry from the Book	2 Excerpt from the Last Generation book To purchase Paula Knutson and Karla Wacker's book try Amazon: JULIANA JEWELRY THE LAST GENERATION	3 Bar Brooch with Moroccan Charms Courtesy of Paula and Karla
4 D&E for Celebrity bracelet with the Moroccan matrix Contributed by Judi Bollan	5 D&E for Celebrity Moroccan matrix Pendant necklace Contributed by Judi Bollan	6 D&E Belt Courtesy of Judi Bollan featured in the Juliana Jewelry The Last Generation book
7 Equestrian Fox Hunting Transfer Set Courtesy of Paula and Karla	8 Cast Pendant Mayan Charms Courtesy of Paula and Karla	9 Cast Articulated High Dome Egyptian Courtesy of Paula and Karla
10 Safety Pin Brooch with High Domes Courtesy of Paula and Karla	11 Slave Bracelets with Finger Chain Courtesy of Paula and Karla	12 Beading with Shell Charms Courtesy of Paula and Karla
13 Heat Set Plastic Cast Butterfly Pendant Courtesy of Paula and Karla	14 Cast Articulated Cat Pendant Courtesy of Paula and Karla	15 Cast Settings with High Dome Cabs Courtesy of Paula and Karla
16 Mardi Gras Krewe of Hermes pendant Necklace made by D&E and featured in the Last Generation book.. Courtesy of Kathy Small	17 Juliana Clamper found in the Last Generation on pg.300 in green Courtesy of Linda Vogue	18 Juliana insect pin found on pg 95 in the Last Generation book Courtesy of Linda Vogue
19 D&E for Celebrity Pendant necklace & earrings with the Moroccan matrix Courtesy of Jane Quirt	20 D&E for Celebrity pendant Necklace Moroccan matrix Courtesy of Jane Quirt	21 D&E for Sarah Coventry 'Americana' 1972.. Courtesy of Mandy Mitchell
22 Found in the book Last Generation Courtesy of Marisa Richardson	23 Figural pendant found in Last Generation Courtesy of Marisa Richardson	24 Set found in Last Generation Courtesy of Marisa Richardson
25 Blue rhinestone pin found in Last Generation Courtesy of Marisa Richardson