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Juliana Jewelry-The Last Generation
JULIANA JEWEWLRY-THE LAST GENERATION
by Paula Knutson and Karla Wacker

Juliana Jewelry - The Last Generation Delizza & Elster 1970-80's Identification & Values by Paula Knutson & Karla Wacker focuses on the little known jewelry of the last 20 years DeLizza & Elster Inc. This 328 page book presents their high style designs of the 70's & 80's like a magazine fashion spread - on models with fronts & backs. Theme lines for Asian/Oriental, Egyptian Revival, Etruscan, Fox Hunting, Fraternal and Western. Rare slave bracelets, rings, duettes, ear wraps, hair jewelry, and belts beyond imagination. Over 60 pages of front & back figurals. Not to disappoint, some of the most rare and desirable rhinestone sets are included, as well as many never before published pieces. The book will delight and surprise seasoned collectors and provide a thorough variety of examples for those new to the fabulous five decades of DeLizza & Elster, Inc. with over 1500 color pictures. This book is a paper back.



With the decline in popularity of rhinestone costume jewelry in the late 60’s, DeLizza & Elster had positioned itself in new areas of fashion accessories.  Primarily, belts and buckles, shoe buckles and boot chains, metal and large plastic cabochon lines and big cast pendant necklaces.

Their regular jewelry customers had little interest in their belt & shoe accessories, but they sourced new customers who did well in these venues and various wholesalers soon found them.

As many jewelry manufacturing companies closed their doors or sold their companies, D&E changed with the times to meet the demands in new trends.  So for the next twenty years of the 70’s and 80’s, the company continued making jewelry with lines that were more youth oriented, chunky and bold. They incorporated ball chain, beading, plastics, epoxy and many cast pieces using minimal stoning.  Themed and charm jewelry had a good market.  We call these years “The Last Generation.”

Our information is based on the text of “DeLizza and Elster Inc. Memoirs of a Fashion Jewelry Manufacturer” by Frank R. DeLizza

Date(s): March 21, 2016. Album by Jewelry Ring. 1 - 25 of 25 Total. 1714 Visits.
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Check out some of the jewelry in Paula and Karla's book.

Jewelry from the Book


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Excerpt from the Last Generation book

To purchase Paula Knutson and Karla Wacker's book try Amazon:
JULIANA JEWELRY THE LAST GENERATION


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Bar Brooch with Moroccan Charms

Courtesy of Paula and Karla


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D&E for Celebrity bracelet with the Moroccan matrix

Contributed by Judi Bollan


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D&E for Celebrity Moroccan matrix Pendant necklace

Contributed by Judi Bollan


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D&E Belt

Courtesy of Judi Bollan

featured in the Juliana Jewelry The Last Generation book


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Equestrian Fox Hunting Transfer Set

Courtesy of Paula and Karla


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Cast Pendant Mayan Charms

Courtesy of Paula and Karla


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Cast Articulated High Dome Egyptian

Courtesy of Paula and Karla


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Safety Pin Brooch with High Domes

Courtesy of Paula and Karla


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Slave Bracelets with Finger Chain

Courtesy of Paula and Karla


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Beading with Shell Charms

Courtesy of Paula and Karla


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Heat Set Plastic Cast Butterfly Pendant

Courtesy of Paula and Karla


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Cast Articulated Cat Pendant

Courtesy of Paula and Karla


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Cast Settings with High Dome Cabs

Courtesy of Paula and Karla


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Mardi Gras Krewe of Hermes pendant Necklace made by D&E and featured in the Last Generation book..

Courtesy of Kathy Small


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Juliana Clamper found in the Last Generation on pg.300 in green

Courtesy of Linda Vogue


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Juliana insect pin found on pg 95 in the Last Generation book

Courtesy of Linda Vogue


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D&E for Celebrity Pendant necklace & earrings with the Moroccan matrix

Courtesy of Jane Quirt


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D&E for Celebrity pendant Necklace Moroccan matrix

Courtesy of Jane Quirt


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D&E for Sarah Coventry 'Americana' 1972..

Courtesy of Mandy Mitchell


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Found in the book Last Generation

Courtesy of Marisa Richardson


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Figural pendant found in Last Generation

Courtesy of Marisa Richardson


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Set found in Last Generation

Courtesy of Marisa Richardson


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Blue rhinestone pin found in Last Generation

Courtesy of Marisa Richardson