I feel this area of collecting is significantly distinct from cards to merit its own page. I define a premium as an item issued by a product or service provider using a boxer's name or image to promote a service or product. Some are photographs, others are more 'unique' in nature. Many would be considered part of the card collecting world; some have ACC numbers.
Ephemera is more generalized and covers items that are related or similar to cards in concept, or that are separate collectible classes but that routinely cross over with card collecting.
Date(s): March 3, 2012. Album by Adam Warshaw. 1 - 240 of 240 Total. 2025 Visits.
1 Pierce Egan's Boxiana books from the first part of the 19th century included copper plate engravings of notable boxers.
2 The images in Egan's work are about as close as you are going to get to contemporary images of the fighters who toiled before the advent of photography.
3 Even so, some of them are based on still-older etchings and prints. The fact that they are etchings on what must be a rag or cotton paper makes for astounding clarity and relatively good condition of the paper.
4 The images are direct prints from the copper plates, which is how they had to reproduce art in the old days. The plate impressions are just visible in the photos around some of the images but are clear in person.
5 Every print shown here has at least one IBHOFer on it. They date to roughly 1829-1839.
6 Jem Ward.
7 Another James Figg image, this one has been cut down from a full plate to the borders of the engraving impression
8 John Morrissey engraving by G.E. Perme. 5 x 7 but possibly trimmed down from larger. Misspells his name "Morressey" at the bottom
9 This engraving of Tom Molineaux was issued in 1812 but reprinted around 1900 as part of a collection of plates for The Sporting Repository. Shown here is the 1900 version.
10 This 19th century catalog of premiums from Duke has among its offerings a stylized portrait of the Mitchell-Corbett battle, which makes the booklet itself desirable.
11 Closer view of the center page of the booklet.
12 1905 advertising broadside for a fight card featuring two HOFer, The Dixie Kid and Leo Houck.
13 This photo and the next show 1910 whiskey advertising cabinet cards from the Johnson Jeffries bout. I don't know if there is one per round or what.
15 One of the earliest premiums from Fleer, famous later for suing Topps to break its monopoly on baseball cards.
16 backside of the flip book
17 A promo card for the 1908 bout between Ketchel and Thomas
18 This image and the next show a flip book made with images of the Jeffries-Johnson fight
20 Jeff was the subject of popular music. This is an advertisement for sheet music.
21 A 1914 souvenir booklet from Jim Jeffries bar in Los Angeles, and a postcard of the bar.
22 A trade stimulator token from one iteration of the Jeffries bar
23 A 1915 self-issued promo card for Benny Leonard
24 This premium was a mail response card sent by the studio to fans who wrote in about Jack Dempsey's serial "Daredevil Jack."
25 Another Dempsey mailer, from his Fight and Win serial. 8 x 10 but may be trimmed.
26 A page from a Pathe distributors book touting Gene Tunney's movie.
27 This large format [approx. 14 inches tall] handbill was issued to movie theaters to promote Gene Tunney's film.
28 A double-page spread from a Pathe distributors book touting Gene Tunney's movie.
29 An advertising piece from one of Benny Leonard's theatrical efforts.
30 A program from a Leonard play
31 a 1927 premium of Gene Tunney issued by Fro Joy in redemption for its 6 card set. It measures about 9 x 12 and is a photogravure with really nice clarity. There is also a Babe Ruth corresponding with his set.
32 1929 premium of McGovern's Gym, this one signed by McGovern.
33 Another premium showing Dempsey and Lou Gehrig. Note the footwear on Dempsey--clearly a posed image rather than a workout.
34 Cuban tobacco issuer Trinidad y Hnos is known for some fantastic baseball and entertainment cards from the 1920s. This Dempsey premium is roughly 8 x 10
35 Here is the Sharkey-Risko weigh-in card. According to a smaller advertising piece that recently surfaced, the 8 x 10s were available as a redemption for 30 empty packs.
36 An interesting multisport display premium from a NY clothier in 1932 has four heavyweight champs on it and a stout fellow from that other sport, Babe Ruth.
37 1933 Goudey premium made from a photo from the film The Prizefighter and The Lady.
38 1936 Rippled Wheat booklet featuring Jack Dempsey, with the original envelope
39 1936 Rippled Wheat Dempsey. Same size as the booklet. Variations in the facsimile signature location are known.
40 1936 Rippled Wheat cardboard "button" with a tab for wearing it in a buttonhole.
41 Another premium, a thick cardboard die cut figure, about the height of a postcard.
42 1936 RC Cola Jack Dempsey premium booklet. The next two images are the inside front and inside back covers with first and last inside pages.
45 Another Dempsey premium, a puzzle from Gold Medal Foods.
46 Joe Louis Wittone premium.
47 Don't know the ID of the issuer of this Louis piece.
48 a 1930s Jim Braddock premium. Printed, not photographic
49 Souvenir photo cover from Jack Dempsey's restaurant.
50 The next 18 images are premiums issued by Everlast during the 1930s, in various sizes.
51 The premiums were offered for sale through Everlast's annual boxing record book.
70 Just in case you didn't believe me about the origin of the issue, here is an ad from an Everlast annual offering the 5 x 7 version of the photos.
71 Everlast premium of Sugar Ray Robinson
72 A 1950s version of an Everlast premium
73 Max Baer for Quaker during his year as champ.
74 1935 Detroit newspaper premium. Issued in the summer of 1935 it is the earliest Louis 'card' I can find.
75 In 1935 Louis started working as a pitchman for Fletcher's Castoria, a laxative. This premium is ca. 1935-36 and is one the earliest Louis endorsement pieces I've seen
76 A very early premium for a 'snake oil' called Wittone. It is the size of a snapshot and is photographic. There are other premiums that resemble postcards.
77 An oddball premium/ad for Louis v Braddock
78 A ticket from one of the light rail systems in Los Angeles, from December 1936, depicting Joe Louis [red trunks]
79 An interesting piece circa 1937 made by an Oakland photogravure artist purportedly for a Louis appearance.
80 fascinating Latin American advertising piece for the Louis-Godoy bout. About the size of a continental PC
81 A Joe Louis souvenir booklet from the 1930s.
82 A handbill for a Joe Louis fight film.
83 This fantastic premium is a full newspaper page in size but printed on glossier paper with a blank back, for insertion into several papers that served the black community in the 1930s.
84 A newspaper premium before the Baer-Louis fight.
85 A Joe Louis printed pin-up that is a full page in a Life magazine.
86 A blank-backed Louis premium from the 1930s.
87 In the late 1940s Louis lent his name to a ring novelty item. This premium/advertising piece is from that endeavor.
88 Issued in conjunction with a French-Canadian radio show at various times from 1943-47, the Parade Sportive issue is known for its hockey cards but there were boxers issued as well. The premiums are usually blank backed, paper stock. Sizes vary between series.
89 Parade Sportive Dempsey
90 Parade Sportive Cerdan
91 Parade Sportive Carnera
92 An Apeda Studio Jack Dempsey advertising piece from the 1940s.
93 Ticket envelopes and correspondence envelopes were commonly made for fights.
99 Fighter-manager letterhead was made with images and great graphics of the fighters.
100 A stunning Art-Deco motif for Young Jack Thompson's mamagement letterhead
101 Easily the best Cassius Clay publicity photo I could imagine owning, this photo and accompanying letter are from shortly before the first Liston fight. The image was shot in December 1960 and the Clay team printed them up in this format for distribution to fans. The signature is facsimile and was added some time after the initial print run.
102 Letterhead from Clay-Liston II
104 1940s or 1950s Max Baer premium for dog food. The mike is from a Sacramento radio station where Baer had a show.
105 A PC sized premium from Sugar Ray's Harlem NY restaurant.
106 I really liked this restaurant premium when I stumbled across it even though it is rough because it has a hell of a lineup, including both Louis and Marciano, and references a venerated but long gone boxing venue in NYC.
107 Ben Lee equipment premium of the Rock.
108 Marciano would shill for anything, even an accountant.
109 Joe Louis shilling for Canadian Ace beer. The company was long a front for organized crime and was trying to go legit when this was issued in the 1950s.
110 1950s Joe Louis Milk Co. premium. PC sized.
111 1950s Joe Louis Milk Co. premium. PC sized.
112 A magnificent 1950s Chesterfield Joe Louis ad piece, roughly 2 feet square, that includes hanging hardware on its back.
113 1959 Eagles Hall of Fame Jim Jeffries.
114 Both this card and this product are an interesting story. The card shown here is a promotional issue of Cuban brandy maker 3 Toneles. The card dates to 1959 and carries the three year boxing record [1956-1959] of Florentino “The Ox” Fernandez, a Cuban middleweight contender with a blank space to write in the result of his December 1959 fight. Now, in 1959 Fidel Castro took over Cuba in his communist revolution. It took a while, though, for things to gel.
115 This color card of Fernandez dates a bit later than the black and white one because it reports a December 1959 bout as scheduled but with no result. Fernandez fought a bout in Cuba in April 1960 then fled to the USA. My suspicion is that the card had a very short issue life since the Cuban government rapidly outlawed professional boxing and Fernandez ended up in Miami in mid-1960. I suppose he did hit like an ox; he was voted #57 on The Ring’s list of alltime greatest punchers. He lost a split decision to Gene Fullmer for the middleweight title, lost fights to Emile Griffith and Ruben Carter, beat Gaspar Ortega twice and KO’d Jose Torres. Overall he was 50-16-1 in a career that ran from 1956-1972.
116 A third 3 Toneles premium. This one is the earliest and is posctcard-sized.
117 1950s broadside for a fight made using Slidewell Bows' artwork. I have seen another for a different bout.
118 The next 15 images are part of a set of premiums issued by NY Weekly Boxing News. This image shows the masthead for the weekly and the advertisement for the set. Note that since Floyd Patterson lost then won the title, they actually included two of the same pictures of FP in the set. Weird, right?
134 Jack Dempsey shilling for DeVry from the late 1950s or early 1960s
135 The next few images are the press kit from Ali-Frazier I. This is the cover, Frazier signed.
137 Frazier-Ali I program
138 Frazier v. Foreman press kit cover
139 A standee measuring approximately 18 inches die cut around the fighters' silhouettes.
140 Rare ticket from a title fight in Uruguay involving HOFer Pascual Perez.
158 Can't do much better than this: Bert Sugar's press pass from a heavyweight title fight with both his autograph and his picture on it.
161 A large-scale printed image of Primo Carnera often identified as part of a premium set issued by the makers of the 1947 Homogenized Bond Bread set. I believe that the same art was used but that the images are from a mixed sport picture pack that was retailed in the era.
162 A Cerdan from the picture pack.
163 A Graziano from the picture pack. Not known as a Homogenized Bond Bread card.
164 A cut from a Joe Louis broadside or other promotional item.
165 A GPC invitation to a night of champions dinner by the CA state athletic commission, with two tickets from the dinner, to show each side of the ticket
166 This is some kind of printed flyer with a picture of Jeffries and his mother. I have no idea what it is for or from
167 A business card from the manager of Jeffries Barn
168 ticket and rain check from a bout night at the Barn
169 Promo card for a Jeffries book on fishing
170 Additional Jeffries mailing reply cards.
171 Letterhead from Jeffries Barn, with signature of Barn manager and ex-MLB player G.W. "Bill" Aiton.
172 Business card of George Stewert. Ontario is a town east of Los Angeles with a rich tradition of boxing events.
173 Inside of the cover from a 1941 edition of The Knockout advertising the tribute dinner.
174 Jeffries Barn published a weekly newsletter/program and also held annual events celebrating its famous owner. This and the next few images are pages from the Barn News from those events.
178 1944 Castle Films advertising brochure.
182 Fan Fotos issued a series of 8 x 10 photos in the 1960s. The earliest runs can be distinguished by their lack of zip codes in the address for the company. Sold in packets by mail order.
186 A British boxing ticket signed by Sir Henry Cooper
187 Not that Wrigley; the one in Los Angeles where the PCL Angels played.
188 An invite to Jim Jeffries' 75th birthday party, sent to the Stewerts, who were close friends. Mr. S was the manager of the boxing arena in Ontario, CA.
232 1946 newspaper premium for the Louis-Conn II bout.