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DESIGNING

"Coro's corps of expert designers are men whose experience has been in the real jewelry field, working with diamonds and platinum. They have found a wider field for their creative talents in Fashion Jewelry."

In "Jewels of Fantasy" Deanna Farneti Cera writes "As in fine jewelry, the more original the designer employed by a firm is, the more his name is kept secret." Presumably this protected their competitive positions. Coro was no exception. Virtually all of Coro's design patents were secured in the name of Adolf Katz, Coro's chief designer. Although it is unknown if these were free-lance or Coro employees, the following names also appear on a very limited number of Coro design patents - Gene Verrecchio, Oscar Placco, Sidney Pearl, Robert Geissman, Lester Gaba, Charles Pauzat, Carol McDonald and Victor di Mezza.
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